BEAUTY

We combine a deep understanding of the cosmetics industry with advanced AI and AR technology to develop customized, conversion-boosting solutions. Our services are designed to transform the digital interaction of cosmetics brands with their customers.

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💄 SPECIALIZED TECHNOLOGICAL SOLUTIONS FOR THE
BEAUTY INDUSTRY

Intelligent Product Consulting and Personalization

We develop AI systems that shift and individualize the traditional consultation into the digital space:

AI-POWERED SKIN AND FACIAL DIAGNOSTICS

Development of algorithms for the precise analysis of skin texture, tone, and specific skin concerns (e.g., wrinkles, pores). This analysis provides the foundation for hyper-personalized recommendations for skincare and makeup products. The implementation of this logic in our Beauty App demonstrates how increased relevance of suggestions can boost customer engagement by +35%.

PRECISE SHADE MATCHING (COLOR TONE ALIGNMENT)

Creation of customized tools that enable end-consumers to determine the exact shade for foundation, lipstick, or other products via uploads (e.g., selfies). This custom matching in the case in question replaced complex, paid third-party services, led to full compliance with industry standards, and resulted in measurable conversion growth.

HAIR ANALYSIS MODELS

Development of ML models for evaluating hair conditions (such as frizz or hair density) and for the virtual simulation of hairstyles or hair colors.

Immersive AR/VR Try-On Experiences

We implement Augmented Reality (AR) to minimize the risk of erroneous purchases and to emotionally enhance the shopping experience:

VIRTUAL MAKEUP TRY-ON (REAL-TIME AR)

Development of customized AR modules that project makeup onto the user's face with high precision in real time. These modules utilize advanced face tracking to keep the simulation realistic even when the user moves.

FASHION AND ACCESSORY AR TRY-ON

Extension of AR expertise to clothing, jewelry, and accessories to enable the creation of shoppable experiences in your e-commerce environment.

E-commerce architecture and efficiency improvement

We establish the necessary technical foundation to keep these complex functions scalable and performant:

DEVELOPMENT OF SCALABLE AI APIs

Provision of robust interfaces that allow for the rapid integration of AI functionalities (such as text-to-image or age-progression) into existing or new applications. Our API solutions demonstrably lead to increased process efficiency and, for example, reduced customer support waiting times by 60%.

SYSTEM MODERNIZATION

Overhaul of the e-commerce backend to ensure a stable platform for AR and AI integrations. The resolution of vulnerabilities and the establishment of custom solutions in the Trestique case is an example of how a technical overhaul directly and positively impacts conversion rates.

Our approach is characterized by a flexible, four-phase strategy and implementation process that ensures rapid iteration and the achievement of measurable business results.

Cosmetics in the Metaverse is the alchemical fusion of style and code – a new dimension where every look becomes a digital signature