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ART PARALLEL

Innovative Art Fair

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The Art Fair Portrait 

Our virtual art fair doesn't replace the real fair; it enhances it profitably.

It opens up a world of possibilities that go far beyond the limitations of physical space.

Virtual spaces provide a stage for creative and interactive presentations. 3D models, virtual tours, and multimedia content bring art to life. Artist talks, guided tours, and workshops can be live-streamed to encourage interaction with the audience.

Virtual vernissages and auctions create a vibrant atmosphere that is almost as tangible as that of a real event.

And then there's the wealth of information that finds its place on a virtual platform. Detailed descriptions of artists and artworks, background information, and even the opportunity to connect directly with gallery owners and artists. Chat functions and video calls make it possible.

You'll have access to all fair content on-demand for a prolonged period following the event, so you won't miss out on any interesting program items.

The virtual art fair is an enrichment that combines the best of both worlds. It expands reach, offers new forms of presentation, promotes interaction, and is a step towards sustainability. It is a profitable complement to the real event, taking the art world to a new level.

Details for Gallery Participation

"Art Parallel", the virtual art fair, is organized by Diam-Ants Expo and takes place on our digital partner platform.

Your artworks will be profitably presented in a uniquely designed virtual art hall with numerous interactive elements.

An international marketing campaign enables us to reach galleries, artists, collectors, and dealers worldwide.

The global reach of visitors, art collectors, and dealers ensures broader recognition of your gallery and offers you unlimited opportunities to connect with them directly.

You can present not only your individual artworks at a booth in the indoor hall, but also your entire gallery in your own pavilion in the outdoor area or in the area showcasing street art, large sculptures, or a light show.

 

AI-powered avatars can engage with visitors and elaborate on your artworks. Live streaming also allows gallery owners to communicate with and advise interested individuals directly from their gallery. Additionally, you can participate in live networking events.

All visitors gain access to our fair only through registration, allowing you to benefit from lead generation. From a physical trade fair, Art Parallel can be accessed via QR code.

Art Parallel will be following activated during the Art Basel dates (June 19–21, 2025) and Art Basel Miami Beach dates (December 5–7, 2025).

Don't miss the opportunity for a virtual booth at 'Art Parallel.' Contact us now for your personalized information package.

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Terms and Prices

An individual booth in the indoor area: CHF/EUR 3,500

A pavilion or a space in the outdoor area: CHF/EUR 5,000

The price is for a period of approximately 1 year, during which "Art Parallel" will be activated live multiple times during the Art Basel fairs.

You are free to collaborate with other galleries and/or artists and share a pavilion or place. The price is charged per pavilion/space and not per gallery.

Image by Darya Tryfanava

Sponsoring

Become a Partner of the Virtual Art Fair "Art Parallel"and Reach a Global Audience:

Global Reach:

  • Expand your brand presence without travel costs and reach art enthusiasts, collectors, and dealers worldwide.

  • Leverage extended online visibility to sustainably anchor your brand in the target audience's awareness.

Innovative Presentation:

  • Showcase your brand innovatively through the use of digital tools and interactive elements.

  • Utilize the opportunity to interact with the audience in real-time and build an emotional connection.

Exclusive Networking:

  • Forge valuable connections with art collectors, dealers, and potential business partners from around the globe.

  • Use the platform to strategically build business partnerships and expand your network.

Supporting the Arts:

  • Position your company as a patron of art and culture, and support the growth of emerging artists.

  • Demonstrate your commitment to the art scene and strengthen your corporate social responsibility.

Strong Brand Image:

  • Present yourself as an innovative company that co-creates the future of art presentation.

  • Increase your brand awareness and strengthen your cultural engagement.

Cost Efficiency & Sustainability:

  • Reduce your travel and logistics costs by participating in a virtual exhibition.

  • Demonstrate your commitment to environmentally friendly solutions and position yourself as a sustainable company.

Measurable Results:

  • Benefit from detailed analytics tools that provide insights into the reach and effectiveness of your sponsorship activities.

  • Utilize the gained insights to optimize your future marketing strategies.

We are happy to provide you with information about our attractive sponsorship packages. Get in touch with us.

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Partners

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