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E-Commerce & Metaverse
FASHION & LIFESTYLE
In our era of digital transformation, lifestyle and fashion are undergoing a profound metamorphosis. Hybrid concepts that blend physical and digital elements, as well as purely virtual experiences, are shaping the industry.
The fusion of fashion and technology is giving rise to entirely new forms of self-expression and social interaction. Virtual closets, personalized style assistants, and immersive shopping experiences are fundamentally altering our understanding of fashion.
Fusing the physical and digital world
or an unparalleled shopping experience for your customers.
Reimagine how you showcase your collections and products—with interactions that excite and engage. Step into the future with immersive shopping and discovery experiences.
From Augmented Reality (AR) Virtual Try-Ons and fully interactive Virtual Reality (VR) Showrooms to Mixed Reality (MR) innovations in makeup application, our high-caliber experts develop tailored Extended Reality (XR) solutions that revolutionize how customers shop, discover, and connect with your brand.
Elevate your business through next-level customer engagement, seamless interactivity, and groundbreaking technology specifically designed for the luxury, style, and personal care markets!
Your benefits
A review of statistics and findings on the deployment of Virtual Try-On (VTO) in the fashion sector highlights significant corporate advantages, primarily in boosting revenue and lowering costs (by reducing returns).
1. INCREASE IN CONVERSION RATE AND REVENUE
Higher Conversion Rates
Multiple sources indicate that the integration of AR (Augmented Reality) for VTO (Virtual Try-On) significantly increases the conversion rate (i.e., the percentage of visitors who make a purchase). Some studies report an increase in conversion rate by almost 30% or even up to 94% (compared to standard online shopping without AR). Customers are 65% more likely to place an order after interacting with a product via AR.
Higher Average Order Value (AOV)
Customers spend 33% more per order. Higher Engagement: AR increases engagement by 200%. Customers are 44% more likely to add an item to their cart after interacting with it via AR.
2. REDUCTION OF THE RETURN RATE
This is one of the biggest financial benefits, as returns cause high costs (shipping, reprocessing, loss of value). Virtual Try-On significantly lowers the return rate because customers can make more confident purchasing decisions. Data on return rate reduction shows up to 40% fewer returns for shops using a virtual fitting room.
3. UNIFIED CUSTOMER JOURNEY
The customer perceives the brand across the website, app, social media, and physical store as a single, unified entity.
4. FURTHER BENEFITS
Better Customer Satisfaction and Retention
The improved and personalized shopping experience leads to more satisfied customers and promotes brand loyalty.
Time Savings
Faster and more confident purchasing decisions for customers.
Competitive Advantage
Brands that implement VTO position themselves as innovative and customer-centric.
Data Analysis
VTO provides valuable data on customer behavior and preferences, which can be used for product development and marketing strategies.
In summary: A fashion company that uses Virtual Try-On primarily profits from higher revenue (increased conversion rate and order value) and significantly reduced costs (thanks to a massively lowered return rate).
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Realize your vision
Present your collections and products with state-of-the-art Augmented, Virtual, & Mixed Reality solutions designed for immersive try-ons, interactive styling sessions, virtual brand activations, and next-generation business applications.
We develop customized XR solutions tailored to the unique requirements of the Fashion, Beauty, and Lifestyle industries.
Our Extended Reality Services
for Style and Glamour
AUGMENTED REALITY (AR) FITTINGS
Improve real-world experiences by offering customers interactive overlays for virtual clothing, makeup, and eyewear try-ons, as well as accessory visualizations.
VIRTUAL REALITY (VR) SHOWROOMS
Immersive 3D environments for virtual store tours, private collection previews, and fully interactive flagship showrooms.
MIXED REALITY (MR) LOOKBOOKS
Seamlessly merging digital apparel/products into real environments for collaborative design and interactive consumer lookbooks.
3D PRODUCT DESIGN & DIGITAL TWIN
Realistic 3D models and digital replicas of apparel, accessories, and beauty products for e-commerce and marketing.
VIRTUAL TRAININGS & MASTERCLASSES
Developing next-level internal and external training for sales teams and beauty consultants via immersive simulations.
METAVERSE & VIRTUAL BRAND ACTIVATIONS
Custom-made virtual spaces for fashion shows, product launches, celebrity meet-and-greets, and social experiences.
AR/VR FOR E-COMMERCE & RETAIL
Boosting conversion rates through the ultimate virtual fitting room, interactive product presentations, and engaging shopping experiences.
GAMIFIED STYLING & INTERACTIVE STORYTELLING
Immersive, AI-fueled experiences for entertainment, education, and marketing that allow consumers to design their own style narratives.
SMART MIRROR & WEARABLE TECH DEVELOPMENT
Augmented Reality applications for smart mirrors, delivering hands-free personal styling and try-on experiences for customers in retail.
IMPLEMENTATION OF THE DIGITAL PRODUCT PASSPORT (DPP)
Our comprehensive expertise spans the entire value chain —from the strategic conception of the DPP to precise technical implementation. We utilize robust Smartrac NFC/RFID tags as physical data carriers to ensure reliable and unique product identification.
NFT SOLUTIONS
NFTs for DPP and one-of-a-kind fashion pieces.
Think hybrid!
By embracing hybrid and virtual concepts, the fashion industry is pioneering new ways to connect with customers, highlight their products, and create innovative business models. The future of fashion is undoubtedly digital and immersive
