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Analyses, reports, and lead scoring for the ROI of your virtual event

Numerous opportunities for live interaction enable your target audience to engage with your topics, products, or services, thereby giving you access to highly qualified leads for your company. Virtual events on a digital platform are a perfect marketing tool to position your brand message and attract the right kind of attention from a large audience.

Targeted user data for virtual events

Personal conversations through spatial proximity

The further participants are apart, the less they hear each other, allowing for several separate conversations to take place in one room.

Individualize according to your wishes

The background image as well as the start area can be customized. Chat on the beach, in the mountains, or wherever you want!

Lead analysis with detailed reporting

Our detailed standard and individual reports record the user behavior of all visitors to your hybrid or virtual event. The unique visitor profiles captured by the reporting tool show general information such as users' location, time spent online, repeat logins, and more. However, the true potential for lead generation lies in the detailed data that records users' dwell time at specific booths, viewing of videos or auditorium streams, interaction with other content, downloading of materials, and the number of chats.

Using predefined information clusters, you can categorize participants according to their sales potential (lead scoring). Furthermore, organizers and their exhibitors can import the relevant data into their CRM systems for further evaluation, processing by their internal teams, and post-event campaigns.

Lead Scoring with Gamification

Virtual events can be enhanced with digital gamification features that facilitate the successful integration of lead scoring and the ABC lead ranking system. Rallies, quizzes, or raffles can provide entertainment and a healthy dose of competition. The motivation to engage in the virtual environment can be increased when there's a high score or a prize to be won.

A virtual event rally is a particularly entertaining way to make the experience more interesting for participants, while also providing a good opportunity to collect additional data for effective lead scoring. Certain categories relevant for lead qualification can be predefined (e.g., booth visits, interaction with specific content, chat statistics) – users who fall into these categories while participating in the rally are potential leads.